What factors do high school graduates consider when choosing the college in which they enroll? The graph below displays 12 college choice considerations and the level of importance a nationally-representative sample of high school graduates assigned to each when they made their college choice in 2013. The vast majority of college enrollees reported that academic quality or institutional reputation was very important in selecting their choice institution. Academic program offerings and cost of attendance were also important considerations. Conversely, for most high school graduates who immediately enrolled in college in fall 2013, the opportunity to play sports and online course offerings were not important considerations in making their college choice.